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Common SEO Mistakes

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Search Engine Optimization is a crucial part of content marketing. It helps your target audience identify you easily when they search specific keywords on Google or any other search engine.

If your content ranks well, it boosts your content marketing efforts connecting you to a broader audience. As you create your content, make sure that you avoid committing any of the following common mistakes.

SEO Mistakes avoid by most SEO expert

You Lack Outbound Links.

Any person who clicks on the link to your site is looking for quality and credible content to their query. Very few people believe anything that they hear or see on the web.

However, you can become authoritative with your content when you use outbound links to support your ideas and points. Learn to support your claims with outbound links to credible websites. Search engines expect you to back up your ideas with evidence and the only way they can tell that you are doing that is when they detect external links.

With time, other sites will start pointing to your website as their source of information which is also a significant boost in search engine optimization. Also, when another person learns that you have linked their content with yours; chances of them sharing your content with their audience are high, and that is how you gain more clicks hence higher ranking.

 

You Don’t Optimize Your Meta Descriptions.

Quite often, content marketers tend to use the default options when creating the meta description of the content. They tend to stick to simple titles and descriptions. However, optimizing the content title and description to match the actual content is an excellent way of ranking better in the results of search engines.

Typically, Google uses the header and the first two sentences of your content when ranking it. The best practice is coming up with unique Meta titles and comprehensive descriptions for each of your content. Various free search engine optimization tools can help you accomplish this task. For example, WordPress provides the Yoast SEO plugin.

 

You Lack Call To Action Statements.

Call to Action (CTA) statements in your meta information are another great way of attracting people’s attention. The first step towards getting people to click on your link is by grabbing their attention. Just remember that click-through is among the leading ranking factors according to a study done by Searchmetrics.

 

Your Paragraphs are Too Long

Long paragraphs turn off your visitors, and they will leave your site immediately. Google has a way of detecting this, and it can affect your site ranking. It doesn’t matter whether you are creating the content yourself or outsourcing it. Always insist on short and clear paragraphs.

The paragraphs need to be separated from each other by subheadings. The sentences that make up the paragraphs need to be short and precise. Short and concise paragraphs are good since most people tend to scan through content and they avoid reading.

Therefore, the short paragraphs become easy to understand and encourage further reading. The visitors are left with less information to filter which makes them stay on your site longer. Any SEO marketing expert should understand this golden rule and avoid any mistakes that may hinder the readability of their content. Ideally, your paragraphs should be between three to four sentences long.

 

You’re Stuffing Your Keywords

Keyword stuffing is a scenario whereby you try to repeat the keyword in your content as much as possible thinking that it is a shortcut to SEO success. However, this was a tactic that was used a long time ago, and it is now outdated and no longer practiced by SEO experts.

In fact, keyword stuffing can lead to making the search engines blacklist your site permanently. Search engines are now more intelligent, and they can easily identify content that is stuffed with a particular keyword. When they come across such content, they will tend to ignore it.

According to an SEO expert, the best strategy is to use the keywords only where appropriate without overdoing it. You should learn to write your content like a human being more natural, not like a robot. Learn to use your keywords naturally and sparingly.

 

You’re Using Duplicate Content

Copied content is a significant factor that can limit the success of your content marketing effort. It affects your authoritativeness and your search engine ranking. Content duplication doesn’t necessarily mean copying the whole article. It includes spun content and existing content that has been slightly rewritten.

You need to cultivate a culture of coming up with truly unique and engaging content for your target audience. If you are unable to do that, your SEO and content marketing efforts will go to waste.

Approach any SEO agency, and their consultants will tell you that modern-day SEO and content marketing are more about quality than quantity. Creating low-quality articles that don’t provide any value or new ideas is a waste of time and won’t boost your SEO and content marketing efforts.

Final Thoughts

If you avoid the above SEO mistakes that most Google SEO Expert would avoid, then you can be sure to attract more visitors to your content which will help you achieve your content marketing goals.

Just remember that no matter the amount of time and money you invest in your content marketing strategy, as long as you are committing any of the above mistakes, then your effort will remain fruitless.

 

Search Engine Optimization Explained

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SEO Marketing Explained

SEO has become an important parameter for all online business owners. Being technically knowledgeable is important to achieve high rankings within search engine results.

Presented below are some important technical aspects of search engine optimization.

Keywords

Based on the contents of your website, you have to carry out proper keyword research. Choosing a few and essential keywords or key phrases can considerably increase your rankings in search engine results.

Articles

The more quality as well as search engine optimized content you have on your site, the greater the chances of your website succeeding.

The articles must include the right amount of keywords; also you can include secondary keywords to boost your rankings.

Image ALT tags

Aside from the image URL of your website, your site should include an image ALT tag. Make sure that you add a readable keyword or key phrase to this tag.

Meta tags

Meta tags are usually inserted between HTML tags, and they provide important information to your website visitors regarding what your site is all about.

Your Meta tags should include a concise and clear description of the products or services offered by your website.

Title Tags

Place an essential keyword or key phrase of your site within the title tag. This is because it will help your website to achieve higher rankings in search engine results.

Optimize For Various Channels

Key phrase or keyword tactic is not only essential to implement on-site. It should also be used on other off-site mediums. Thus, you should be considering multi-channel optimization also.

These multi-channel mediums include email, Twitter, LinkedIn, Facebook, email, offline such as TV and radio ads.

Being consistent with your keyword phrases in these mediums will not only aid your branding efforts, but it will also train users to utilize particular phrases that you are optimizing for.

Search Engine Strategies You Should Avoid

Search engine spiders can store only a specific amount of data, thus if you are trying to deceive them or carrying out shady strategies, chances are that you will get hurt over the long run.

What are Some SEO Tactics To Avoid?

Keyword over-stuffing. Over-utilization of keywords within your web pages

Poor user experience. Ensure that your website is user-friendly. Too many adverts as well as making it extremely hard for visitors to find the content they are searching for will end up increasing your bounce rate.

Knowing your bounce rate will help you ascertain other information regarding your website.

For instance, if your bounce rate is eighty per cent or greater, and your website contains good content, then something might have gone wrong.

To summarize, you should keep SEO in your mind at all times, and always adhere to best practices from SEO company that has effective strategies

Some of the questions you should be asking are:

  • How fast is your website and does it run properly?
  • Does your website have sufficient content or articles to link to?
  • Do other authority websites utilize your site as a reference?

Not following the basics of search engine optimization will leave your website’s foundation in a mess as well as prevent you from completely maximizing revenue opportunities. Here is a great article to learn more up-to-date SEO tactics.

If you need professional help from a reliable SEO agency, then we recommend you to speak to the site optimization experts from SEO Singapore Services to move your site to 1st page Google effectively. Watch the below SEO marketing video to assess if their SEO services could be trusted.

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